Appledore Turkeys v Supermarkets
How does your Appledore Turkey differ from supermarket turkeys?
| Category | Appledore Turkeys | Supermarket Turkeys |
|---|---|---|
| Breeds | We select our turkeys from a handful of heritage strains. 90% of the birds are hens. | Usually just 1 modern fast-growing (cost effective) breed per flock. Predominantly stag birds. |
| Welfare | Reared in spacious open barns and wide open pastures. Free range turkeys are outside every day from 10 weeks old. | Reared in crowded intensive conditions in controlled environment housing. Free Range birds may only have been outdoors for a matter of weeks towards the end of their lives. |
| Diet | Natural balanced cereal diet. No animal protein or growth promoting additives. Free range birds also eat natural vegetation. | Some use of growth promoters & artificial additives to accelerate growth. |
| Age | Fully mature adult birds, 6 to 7 months old in all weight categories. This provides a dense meat & natural marbling to ensure a succulent texture when cooked. More meat! | Processed when immature, upon reaching desired weight - often only 2 months old. Usually dry & tasteless when cooked. All carcass! |
| Production | No transportation of live birds. Prepared on the farm premises with minimum stress to the birds. Dry plucked by hand. Game-hung for minimum 10 days. Simply refrigerated for Christmas Day - no heavy chilling. 100% pure turkey! | Usually transported long distances for production. Plucked under water by machines. Not hung. Factory processed & then instantly frozen, chilled &/or gas-treated. Water often added to increase the weight. |
| Guarantees | Each Appledore Turkey carries our quality guarantee, which includes a money-back commitment in the unlikely event of dissatisfaction. | No similar guarantees offered. |